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A couple of months ago I talked about the Be-Do-Have concept. It's often been referred to as the best three-step process for reaching success with any worthy endeavor.

Sadly, most music people pursue the three steps in reverse. Many musicians mistakenly think "If I could only HAVE a record deal (or a hit song or some other material symbol of achievement), then I could DO the things I really want to do, which would then allow me to BE the successful person I want to be.

Again, this line of thinking is backwards.

First, you must BE a successful music person. From this inner sense of knowing and confidence, you begin DOing the things a successful music person does. If you BE and DO long enough, eventually you will HAVE the material success that naturally comes from this three-step process.

It's best to work from the inside out, not the other way around. Doing things in reverse is like signing up for a class and saying, "Give me a good grade and then I'll become a smart student." That's not how life works.

So I got to thinking about other success tools, such as the almighty To-Do List. Making a list of things to do is great. Giving yourself action steps allows you to focus your energy on the most important tasks -- the activities that will move you closer to your goals quicker.

But there's a danger in becoming too obsessed with daily tasks. When you only focus on the tactics of your plans, it's easy to lose sight of the Big Picture. You must constantly ask yourself, "What is my ultimate goal? My primary outcome?"

Turning once again to the Be-Do-Have model above, we know that one of the most important things you can do is BE the successful person you want to be. The real payoff of BEing successful (and of reaching goals in general) is the feeling you get. Therefore, in addition to a daily To-Do List, you should also use a To-Be List.

Make a list of words you'd use to finish the sentence "I want to be ..."

Some possibilities are Happy. Creatively Satisfied. Confident. Prolific. A People Person. Passionate. Too Sexy for My Shirt.

You get the idea. Who do you have to BE (and how do you have to feel) in order to DO and HAVE the things you want in the music business? Use your answers to make certain your daily To-Do List tasks are moving you closer to BEing who you want to be.

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"Reprinted from Bob Baker's The Buzz Factor, featuring free marketing and self-promotion ideas for songwriters, musicians and bands on a budget. Visit for details."

Get FREE music marketing ideas by e-mail when you sign up for Bob Baker's weekly newsletter, The Buzz Factor. Just visit for details. Bob is the author of "Guerilla Music Marketing Handbook" and "Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field."

Are you a musician who writes and records original music? Would you like to reach tens of thousands of new fans online? Then submit your act to be included in the next Free Music Downloads directory. You'll get details on the next deadline when you join the Buzz Factor mailing list.

Branding Yourself Online Branding Yourself Online
How to Use the Internet to Become a Celebrity or Expert in Your Field
by Bob Baker
Provides tons of ways to use the Internet to become a recognisable authority - maintain a personal web site, distribute free articles, get listed in directories and databases, write an e-mail newsletter and much more. Whether the reader has a product or service to sell, is looking for a job, or just wants to increase their online network of contacts, they will benefit from personal branding.
Branding Yourself Online - Reviews at Amazon USA
Branding Yourself Online - Reviews at

Music Marketing Handbook Guerilla Music Marketing Handbook
by Bob Baker
201 self-promotion ideas for songwriters, musicians and bands on how to market yourself or your product online from this expert in the field. With this manual, you'll discover that music marketing doesn't have to be expensive to be effective. Whether you're promoting a fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the maximum bang for your buck. Get Killer Press Kits FREE when you purchase the Guerrilla Music Marketing Handbook. It's one of the bonus reports that comes with either the PDF or print version of the Guerrilla book.
Read more about Guerilla Music Marketing Handbook.