If you’re an up-and-coming musician or part of a band, you might have heard of something called an EPK, or electronic press kit. But what exactly is an EPK?
What is an EPK?
An EPK is a digital marketing tool musicians and bands use to promote themselves and their work to music industry professionals, media outlets, and fans. Think of it as your professional resume or business card – like a one-stop shop for anyone who wants to learn more about you and your music.
Not only does an EPK help you present yourself and your music in a professional way, but it can also be a great way to reach a wider audience and keep track of your accomplishments.
How do you create an EPK?
In the past, bands had to create physical press kits that they’d post to promoters, managers and record labels, but thankfully times have changed. These days, musicians can easily create an electronic press kit using a simple website builder or EPK platform. There are many tools to choose from, which we’ll look at in more detail further on.
What should I include in my Electronic Press Kit?
The aim of your EPK is to present yourself or your band in the best light possible and to make it easy for the media and industry professionals to learn more about you. An EPK is essentially a page on a website that has everything available in one place.
Let’s break down everything you’ll need to include in your EPK:
It’s essential to include a professional bio that connects with your audience. Writing a bio can be tricky, but here a few tips to get you started:
- Start with an attention-grabbing opening: You want to draw people in and make them want to read more. This could be a memorable quote, a funny anecdote, or a unique piece of information about your band.
- Use active voice: Instead of writing “our music is inspired by…”, try “we draw inspiration from…” Using active voice makes your bio more engaging and easier to read.
- Include personal details: Don’t be afraid to let your personality shine through. People are interested in who you are as individuals, not just your music.
- Keep it concise: Your bio should be long enough to give people a good sense of who you are and what you’re all about, but not so long that it becomes tedious to read. Aim for around 250-500 words.
- Use humour: If your band has a playful or irreverent personality, don’t be afraid to inject a bit of humour into your bio. Just be sure to keep it appropriate.
2. Photos & Artwork
Photos are an important part of your EPK, as they’ll give people a visual sense of what your band looks like and what you’re all about.
But you don’t want to just include any old photos – they should be high quality, well-lit, and in focus. And it’s a good idea to have a variety of photos, like live performance shots, candid shots, and more posed or stylised images.
Remember to include both portrait (vertical) and landscape (horizontal) photos so that blogs and websites won’t need to crop your bandmate out of the picture!
Don’t forget to include photos of the whole band as well as individual band members – this will help people put faces to names and get to know the band on a more personal level.
You’ll also want to include downloadable album art or flyers so that media outlets don’t need to search the web.
Nothing comes close to video when it comes to audience engagement. Videos are easy to digest, and shareable and will give promoters and labels a clear sense of your music and style.
A professional promo video is ideal, but if you don’t have the budget, you could include live performance clips or even a lyric video. One budget-friendly way to create a promo video is to edit live video clips together, using your studio recording as the audio track. That way, the audience will get a real sense of your live shows and won’t have to compromise on sound quality.
Your music is your superpower and so it goes without saying that you’ll need to include a selection of mp3s in your EPK. Use at least three or four mp3s that include a variety of what you offer as a band or artist. This will give promoters and labels a broad sense of what you’re about.
Consider using shorter versions of your songs, such as edits that highlight the chorus or a particularly impressive song ending. This can give industry professionals a sense of your sound without requiring them to listen to an entire song. If you are creating edits, always use the original WAV master as your starting point and keep the mp3 quality reasonably high.
It’s also a good idea to include links to streaming services like Spotify and Apple Music in your EPK. These platforms are often the primary way people discover new music, and providing links to your artist profiles can make it easy for industry professionals and fans to access your music and learn more.
5. Tour Dates
No EPK is complete without a list of upcoming tour dates. You’ll need to include info about the venues and cities as well as links to purchase tickets online. It’s vital that you keep this bang-up-to-date, so be sure to choose an EPK platform that allows you to add tour dates easily.
Don’t forget to include details about any upcoming special events or festivals.
6. Social Media and Website Links
As a musician, you understand the power of social media when building a fanbase. By including links to Instagram, Tik Tik, Youtube and Facebook, promoters and labels can easily get a sense of how you interact with fans. A&R professionals, promoters and managers are all looking for an act that’s thriving both online and at live shows, so keep your socials up to date with your latest releases, tours and news.
If you’re using a third-party app, you’ll also want to include links to your website in addition to your social media accounts.
7. Press Coverage
To generate a buzz, you’ll need journalists and the media to know about your accomplishments. By including links to press coverage in your electronic press kit, you can show the industry that your music has resonated with fans and that you have the potential to reach a larger audience in the future.
Include links to reviews, previous tours, PR campaigns, awards and accolades.
8. Contact Information
Always include a contact email address or contact form on your page. This makes it easy for promoters and interested parties to get in touch instantly.
If you have a team working with you, you’ll need to list the various contacts so that emails are directed to the right person.
Where can I create an EPK?
Let’s look at some of the most popular online EPK tools and website builders.
If you’re looking to create an EPK, Squarespace is a great place to start.
Squarespace is a website-building platform that offers a range of templates and design tools, making it easy for you to create a professional-looking website that showcases your music. One thing that sets Squarespace apart is its focus on musicians and bands. With features like audio and video players at the click of a button, you can easily share your music and performance videos without the hassle of coding.
Wix has come on leaps and bounds in the past few years. Similar to Squarespace, it has a user-friendly interface that makes it easy to drag and drop music players, videos, blocks of text and more.
Wix actively gears itself towards musicians, with features that allow you to add tour dates, sell gig tickets, and even sell your music through the mp3 player.
Launched in 2003, Bandzoogle is a long-running out-of-the-box website solution specifically designed for bands and musicians.
Bandzoogle has everything you could possibly need, from mp3 players and videos to commerce, email lists and tour dates.
With a wide range of templates to choose from, Bandzoogle is perfect for users with no coding knowledge, and because it’s designed for musicians, it also won’t break the bank.
If you have a little technical knowledge, WordPress is a fantastic CMS (content management system) that’s used by millions across the web.
WordPress has a huge active user base with thousands of plugins available online – some free, some paid. If you’re not familiar with web design, WordPress does have a bigger learning curve, so it isn’t for everyone. But if you’re keen to learn and have the time, I highly recommend giving it a go. In fact, the Vocalist website you’re using right now is built on WordPress!
By creating your own website, you won’t be tied to a specific platform or hosting company. Head over to Kinsta or Siteground to set up your hosting and get started.
Popular EPK Builders
You need to create a brand new website to have an EPK, there are plenty of dedicated EPK builders online to get you started. Some of the most popular include Sonicbids, Reverb Nation and EPK Builder – check out the links below to make a start:
Having a well-crafted EPK can be a game-changer for your music career. It allows you to present yourself in a professional manner while also keeping track of your accomplishments.
Creating an EPK is relatively simple, and there are a wide range of website builders and EPK platforms available. The key is to ensure that your EPK is professional, visually appealing, and captures what you and your band are about.